ABOUT ME

ABOUT ME

Minimal form.
Maximum impact.

I create concept-driven design with clarity, intention, and care.

Minimal form.
Maximum impact.

I create concept-driven design with clarity, intention, and care.

Hello, I’m Pik Yee Debbie Cheng. You may call me Debbie. I’m currently pursuing a Bachelor of Design at York University. My work is shaped by both academic exploration and professional experience, where I’ve learned to balance user needs, business goals, and real-world constraints.

I enjoy working through design problems methodically by researching, testing, and refining design outcomes until they feel both functional and expressive. I am especially drawn to projects that emphasize thoughtful structure, usability, and attention to detail. I am still learning, and that curiosity continues to guide how I approach design and critical thinking.

Outside of design, I explore photography and digital marketing. My experience creating content and short-form videos informs how I think about storytelling, and audience engagement.

For design conversation, job opportunities, or just saying hello, don’t hesitate to get in touch.

Hello, I’m Pik Yee Debbie Cheng. You may call me Debbie. I’m currently pursuing a Bachelor of Design at York University. My work is shaped by both academic exploration and professional experience, where I’ve learned to balance user needs, business goals, and real-world constraints.

I enjoy working through design problems methodically by researching, testing, and refining design outcomes until they feel both functional and expressive. I am especially drawn to projects that emphasize thoughtful structure, usability, and attention to detail. I am still learning, and that curiosity continues to guide how I approach design and critical thinking.

Outside of design, I explore photography and digital marketing. My experience creating content and short-form videos informs how I think about storytelling, and audience engagement.

For design conversation, job opportunities, or just saying hello, don’t hesitate to get in touch.

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EXPERIENCE

Ladd Stamps Inc.

Graphic Designer & Marketing Coordinator

Feb 2024 – Present

EsListo

Freelance Graphic Designer

Dec 2023 – Present

York University Hong Kong Student's Association

Vice President / Admin & Design Director / Designer

Nov 2023 – Present

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KNOWLEDGE OF

UX/UI Design

User Research

Visual Systems

Brand Identity

Packaging

Digital Marketing

Brand Logo